Who we are

Bad Reputation Good Life
It’s a Clothing Brand built on the concept of embracing authenticity, identity and unconventional choices, despite societal judgment. More than clothing; it’s a statement for those who never let perception define their purpose.

  • BAD REPUTATION

    “Bad reputation is the price of dressing like the truth others fear to wear, it’s not who you are, it’s who they assume you are.”

  • GOOD LIFE

    “Good Life is wearing what you want, how you want, no price tag, no permission, just you staying truth to yourself.”
NYM

She's The Whole Story

♀NOT YOUR MUSE

BRGL™ (StreetLuxWear™) is for the women who write their own rules. Bad Reputation Good Life™ is yours, because being 'too much' was never a flaw; it was always enough.

SHOP COLLECTION
NYH

HE'S HIS OWN STORY

♂NOT YOUR HERO

 BRGL™ (StreetLuxWear™) is for the men who don't need to be anyone’s hero or role model. Bad Reputation Good Life™ is for you, who don't owe the world a softer nor a louder version of yourself.

SHOP COLLECTION
NYL

WE ARE IDENTITY, PRIDE AND TRUTH

♀♂NOT YOUR LABEL

BRGL™ (StreetLuxWear™) is for those who live in full color. For those who dress the way freedom feels. Bad Reputation Good Life™ is where identity isn`t explained, it`s expressed.

SHOP COLLECTION

JUST IN COLLECTION

Fresh and curated lineup of our newest pieces. Bold, versatile, and designed to set the tone for what’s next.

PREMIUM COLLECTION

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Discover The Global Market Picks

Exclusive pieces curated from select partners and trusted sources. These pieces are hard-to-find vibe, chosen for their edge, quality, and unique style, only the pieces that speak our language made it here.

Trending Pieces

The global bestsellers. A handpicked mix of the pieces the world can’t stop choosing, trusted, timeless, and always in demand.

World´s Favorites

  • Our Mission

    To break the rules of perception, because your worth was never meant to be defined by other people’s opinions. We stand for self-expression over perfection, identity over approval, and courage over conformity.

  • Our Vision

    To become a globally recognized symbol of authenticity, a brand that customers wear not just for style, but for what it represents: resilience, self-definition, and the power of living your truth.